Continental Mexico

Attrition and retention management



Locations in Mexico:

Employees in Mexico:

ca. 25.000

Received service/product:

Attrition & Retention Management

Faced challenges

The leading automotive manufacturing company Continental wants to reduce attrition-ratio in Mexico. An analytics project together with HRForecast was set-up to create transparency on attrition drivers, define target groups of attrition and derive tailored, location-specific measures to reduce attrition.

“With the analytics of HRForecast we were able to define location-specific measures tailored to our different employee clusters to achieve our attrition targets. Data Analytics is the future.”

Marco Galluzzi, HR Country Head Mexico

Questions to be clarified

  • What are the main employee clusters affected by attrition and how can they be described? What is the financial impact of each of these clusters?
  • What are the drivers behind voluntary and forced attrition for each of the identified employee clusters?
  • How can the attrition hot-spots be described? What are the local differences throughout the country?
  • What are tailored measures that can be implemented to reduce attrition?

Project approach

/ 1   Validation of available data

In a data workshop, suitable data sources are identified. The key sources of interest are basic data as well as unstructured information derived from exit interviews with leavers. A data model is set up to integrate the data.

/ 2   Build attrition model

Machine-learning algorithms enable the extraction of attrition drivers from the unstructured exit interviews. Analytics algorithms are then applied to bring transparency into the data set and derive location specific insights on the questions.

/ 3   Measures workshop

In a joint on-premise workshop with HR leaders across the country, suitable measures for each target group are discussed and allocated to the locations. Attrition targets follow-up activities are defined for each location.

Key insights & value-adds for the client

The client…

  • Used the analytics results to derive location-specific measures tailored for the attrition clusters.

The client…

  • created action-plans for follow-up activities

The client…

  • Turned unstructured exit interviews into valuable insights
  • was able to simplify the understanding of different types of employees

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